First impressions matter. Professional photography can increase your booking rate by 40-60% and justify 10-25% higher nightly rates.

The Statistics

Listings with professional photos receive:
• 2.5x more views than amateur photos
• 40% higher booking rates
• 26% more revenue per booking
• Better guest reviews (guests' expectations align with reality)

What Makes Professional Photos Different

Lighting: Professionals shoot during golden hour and use proper interior lighting techniques.
Composition: Wide-angle lenses show entire spaces while maintaining natural perspective.
Styling: Properties are staged to look inviting but authentic.
Equipment: Professional cameras and lenses capture superior detail and color accuracy.

Preparing for Your Photo Shoot

Deep clean every surface. Declutter completely—remove personal items, excess furniture, and visible cords. Style beds with fresh linens and decorative pillows. Set dining tables. Turn on all lights.

Key Shots to Capture

Exterior facade and landscaping, living areas from multiple angles, all bedrooms, bathrooms, kitchen, dining area, outdoor spaces, amenities (pool, hot tub, game room), and neighborhood/view shots.

Photo Sequence in Listings

Lead with your best shot (usually exterior or best room). Follow with living areas, kitchen, bedrooms, bathrooms, and outdoor spaces. End with views or special features.

Return on Investment

Professional photography costs $300-$800 but typically pays for itself within the first 2-3 bookings through increased rates and occupancy.

When to Update Photos

Refresh photos after significant updates, seasonally (show summer and winter appeal), or if your booking rate declines. Properties with current photos outperform outdated listings by 35%.