Static pricing leaves money on the table. Dynamic pricing adjusts rates based on demand, seasonality, and market conditions to maximize revenue.

Understanding Market Dynamics

Coastal markets have distinct patterns: summer peak season, shoulder seasons (spring/fall), and winter off-season. Rates should reflect these variations.

Key Pricing Factors

Seasonality: Adjust rates 50-100% between peak and off-season.
Day of Week: Friday-Saturday rates can be 20-30% higher than weekdays.
Local Events: Golf tournaments, festivals, and holidays justify premium pricing.
Booking Window: Last-minute discounts (7-14 days out) can fill gaps.
Competition: Monitor comparable properties and adjust accordingly.

Minimum Stay Requirements

Implement flexible minimum stays: 7 nights peak season, 3-4 nights shoulder season, 2 nights off-season. Weekend minimums protect against one-night bookings.

Special Offers

Weekly discounts (10-15%), monthly discounts (20-30%), and early bird specials (5-7 days in advance) encourage longer bookings.

Technology Solutions

Pricing software like PriceLabs or Beyond Pricing automates adjustments based on real-time market data, often increasing revenue by 10-25%.

Monitoring Performance

Track occupancy rates, average daily rate (ADR), and revenue per available rental (RevPAR) monthly. Adjust strategies based on performance metrics.